blog the hegemony

Beefcake (1998) gives a dramatized account of Bob Mizer (Daniel McIvor) and his Athletic Model Guild (AMG). Joshua Peace portrays a young model in the AMG stables. The movie is interspersed with snippets of AMG films and pictures and with interviews with some of the AMG models and other photographers of the period. Joe Dellesandro, Jim Lassiter, and Jack LaLanne are some of the interviews with accounts of the 1950’s “body building” mags. The movie gives a look at the modeling and then at the legal challenges of Mizer and the “industry”.